What’s New With WEBA Natural Products In 2020?
It’s A New Year And Change Is Coming.
Change is inevitable, of course. In our case, we hope to implement new initiatives that will contribute to increased transparency and sustainability going forward. We’ve been reading a lot about the importance of sustainability. Consumers are becoming more conscious of role that businesses play in terms of global warming, deforestation, pollution and more. Of course, we’ve been talking about being environmentally friendly since the beginning, and that hasn’t changed.
Here are some of the areas that we are looking at:
- Primary packaging – Packaging solutions have improved over the years in response to consumer demands for less plastic and more earth friendly options. We will continue to offer our balms in aluminum tins, which are completely recyclable. We would like to move away from plastic bottles in the near future; we are looking at glass and other recycled/recyclable materials. While it is challenge given our desire for the most hygienic solution, we are committed to contributing to a more sustainable future.
- Secondary/tertiary packaging – As we look towards designing boxes for new and revamped products, we will be transparent with customers about the sourcing and percentage of recycled material in these packages. All of our secondary packaging, as well as our shipping materials, will become 100% recycled/recyclable content. Our bar soaps will continue to use our tree-free lokta papers, which are durable and recyclable. In doing so, we support an underdeveloped community of artisans in the Himalayas.
- Sampling program – Customers really like sampling programs. Ours will utilize post-consumer (recycled) materials, while providing customers with a cost-effective way to experience WEBA products before committing to full-sizes.
- Raw materials – We will continue to hold suppliers accountable for organic and/or fair trade raw materials used in our products. While our bar soaps are fully palm oil free, it has been challenging to find suppliers who product palm-oil free raw materials for a few of our products. We will be working with our formulators to find new and innovative cruelty-free substitutes while maintaining product efficacy.
- Haircare and Cosmetics – A few new lines will include basic haircare and cosmetics that are vegan, cruelty-free and perfect for travel. We will avoid problematic materials like glitter and will participate in the Responsible Mica Initiative. Issues like deforestation, child labor and toxic exposure are issues that matter to us. We will be looking for focus groups to help us develop these products; stay tuned for these developments.
We’d Love To Hear From You
There are many new and exciting things in the future for WEBA Natural Products and for our customers. We are always happy to hear from consumers – what do you love? If you would like to make a suggestion or if you want to join a focus group, please feel free to go to our Contact Us page and send us a line. After all, our customers are the reason why we strive to provide clean beauty products that meet their needs.